FD Insights Issue 7 | Page 6

First Distribution News Some of the latest developments concerning the distributor. First Distribution Joins Riverbed Value Added Distributor Programme First Distribution to Resell Riverbed’s AwardWinning Application Performance Platform F irst Distribution, SA’s leading distributor for datacentre and enterprise solutions, announced today it has joined the Riverbed® Performance Value Added Distributor (VAD) Programme in South Africa. The Riverbed VAD programme is a value-based model, showcasing VAD partners that deliver value-added services, in addition to the traditional logistical distribution services. The VAD programme allows First Distribution to build closer relationships with resellers and provide high-value services and support that its resellers can leverage so that their clients get the full benefit of the Riverbed Application Performance PlatformTM, which enables organisations to embrace location-independent computing with the ability to analyse, diagnose and resolve application and data delivery issues. In a world where application performance equals business performance, Riverbed offers the most complete platform to enable organisations to embrace location-independent computing, so that business objectives – not technical constraints – drive how applications and data are delivered. Location-independent computing is the architectural flexibility to host applications and data in the locations that best serve the business while ensuring ѡ