FD Insights Issue 7 | Page 39

SMART signage displays differ from consumer televisions
in that they are optimised to run for 16 or 24 hours a day,
making them ideal for use in public areas such as shopping malls and airports. But these aren’t the only vertical
markets that are taking an interest in Samsung’s solutions;
the application for SMART signage solutions is limited only
by the imagination. For instance, quick service restaurants
are also a new focus area as the industry move away from
analogue boards to digital displays that run promotions, roll
out content and even measure returns.
In addition, South African financial institutions are looking to
digital displays for many applications to better communicate
with both customers and employees.
In fact, corporations in all sectors face increasing challenges of improving partnerships and communication in the
workplace, providing relevant information to the right audience and building better external and internal engagements
by liaising with customers more dynamically.
Fortunately, the evolution of various display solutions can
help enterprise organisations address these needs in a
number of ways:
* Enhancement of internal collaboration through a highly
connected interactive display option.
* Simple administration of relevant information with an easyto-use content management application.
* The delivery of impactful messages to capture customer
attention with a high quality and dynamic display solution.
Importantly, the communication infrastructure can help
an organisation to facilitate participation, with employee
performance often proving to be the most effective area to
improve overall corporate performance. This is particularly
relevant for organisations that need to combine efforts and
share ideas with colleagues through networks and devices.
It’s not just the fact that Samsung’s SMART signage solutions are available in a range of sizes, run almost non-stop
and provide brilliant colour and quality but can easily be
integrated as part of a managed and networked solution.
More businesses are now investing in a broad spectrum of
digital options, from standard screens and video walls to
specialised displays. Samsung’s SMART Signage Platform
offers superb image quality while providing an easy user-interface to minimise the cost and streamline the maintenance of the system.

Displays for the
hospitality industry
The Samsung Smart Widget Solution provides hotels with
the ability to deliver customised content to their guests via
the TV screen providing improved customer satisfaction and
increased repeat business:
* The set top box, enabling premium interactive services
and remote TV control, is integrated with the unit so there is
no need to install and maintain an external STB.
* The CMS (Content Management Solution) is easy-to-use,
enabling hoteliers to effortlessly select templates, edit text,
images and video clips to compose content.
* It supports a flexible and sophisticated user interface so
a hotel specific or customised guest experience can be
delivered.
* The user interface is highly flexible allowing users to provide a customised channel list, welcome message or instant
message per guest or group of guests.
* Through the CMS multicast channels can be edited or TV
firmware updated.
* Guests can experience a wide variety of web based applications through the Samsung Smart Hub Smart TV platform
such as social networking and entertainment packages.
SoftAP is short for Software enabled access point, enabled
by intelligent software that creates a wireless hotspot.
Samsung’s SMART Hospitality Display supports Soft AP so
hoteliers can set up a wireless IP environment and provide
internet service without installing an access. Guests can
connect personal devices to the TV and share content
seamlessly. Superior TVs in guest rooms can provide
a valuable part of a quality hotel experience. With the
eye-catching yet elegant design of Samsung’s slim LED
Hospitality Displays, guest viewing pleasure is elevated.
For more information, please visit: www.samsung.com

Copyright © 2014 Samsung Electronics Co. Ltd. All rights reserved. Samsung is a
registered trademark of Samsung Electronics Co. Ltd. Specifications and designs
are subject to change without notice. Non-metric weights and measurements are
approximate. All data were deemed correct at time of creation. Samsung is not
liable for errors or omissions. All brand, product, service names and logos are
trademarks and/or registered trademarks of their respective owners and are hereby recognized and acknowledged.

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