SMART Signage Solutions
Smart displays for smart messaging in the business environment
E
nterprises are spoilt for choice when it comes
to marketing and communications, thanks to
exciting new display solutions. When implementing a display solution it is especially
important to consider that the application is not
only to drive corporate communication, but to
draw attention to the brand and position it in the hearts and
minds of customers.
Samsung’s SMART Signage Platform now offers organisations a competitive edge. It now includes what the company
refers to as System on Chip (SOC), which is a quad-core
processor actually incorporated into the panel – making it
a smart panel and eliminating the need to have external
media players for customised content on large screens.
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Essentially, this means that organisations can run digital
signage solutions without having to link the display panel to a PC. The SOC also enables the panels to be used
to stream IPTV and provide a video on demand system.
Futher, they are able to connect to a corporate or hotel
network and to stream individualised content from a central
server.
The availability of a software development kit (SDK) means
that software developers and independent software vendors
can easily develop applications that schedule, send and
manage content to the panels.