Niroshni
Raju
Role: Brand Manager
Brand: APC & Huawei
Bio: Having moved straight from a vendor to First Distribution’s business, I understand the channel, the route
to market and the expectations of a distributor from a
vendor’s perspective. This gives me the necessary springboard to work off with my challenging brands. I’m really
looking forward to seeing what I can accomplish in this
space.
Where Do You See Your Brands in the Next 12-18
Months?
APC and Huawei are both global, established brands and
both contain huge opportunities for us.
In this kind of time-frame I can foresee the growth of these
two brands to a greater relevance within First Distribution’s
overall brand portfolio. Most of the larger brands have a
saturated market in which they operate, and with Huawei’s
smaller market share in our region, there is huge potential.
With aggressive pricing, we can only improve in terms
of market share and business growth. There are exciting
times ahead!
lower power consumption and higher up-time, optimisation
of System x for use with multiple platforms like virtualisation, big data, business analytics, database management
and so much more. I could tell you that System x servers
have an in-depth light path diagnostics and phone-home
feature. I could tell you about their great service offerings
like ‘call-to- fix’ and combined hardware/software support
including virtualisation. However, I think you should just
purchase an IBM x86 Server and see for yourself.
What Sets First Distrib