FD Insights Issue 6 | Page 42

Where Do You See Your Brand in the Next 12-18 Months? An Overview of Your Brands or Products, and Their Inherent Strengths and Features Oracle have adopted a very bullish growth strategy, continuing with the acquisition of key companies, thereby offering more complete solutions to market. I therefore see growth in my portfolio, as we are able to offer increasingly complete solutions. Cyberoam is a next-generation appliance built for future-ready security in networks. The fastest Universal Threat Management (UTM) appliances for SOHO and SMB segments and next-generation firewall protection for large enterprises positions Cyberoam at the forefront of UTM. Ruckus Wireless is a pioneer in the wireless infrastructure market, enabling carriers and enterprises to stay ahead of the exploding demand for high-bandwidth applications and services. What Sets First Distribution Apart Although not having been employed here for long, I can already see the intense focus which First Distribution places on its world-class vendors and best-of-breed products. It’s an inspiration to work for a company where such an emphasis is placed on ‘the best’. Where Do You See Your Brands in the Next 12-18 Months? Cyberoam is gaining traction in the local market, whilst Ruckus has taken the industry by storm. I believe that if we can position ourselves correctly, we can enjoy a big slice of the marketshare pie in the not-too-distant future. Derek Grace Cyberoam & Ruckus Wireless Product Manager Derek Grace Role: Product Manager Brand: Cyberoam & Ruckus Wireless Bio: I am a veteran of the Southern African ICT industry having held various technical, marketing and management roles with the local systems integrators and international manufacturers from the early 80s. I am now a network specialist with a wealth of knowledge in Enterprise Ethernet Switching and Routing, Network Security, Unified Communications, Wireless technologies and infrastructure technologies including fibre optic systems and structured backbones. FIRST DISTRIBUTION Niroshni Raju APC & Huawei Brand Manager 40 | www.firstdistribution.co.za