Amazon Web Services (AWS)
AWS’ Extraordinary
Market Dominance
Amazon’s cloud computing platform has an iron grip on the market, and shows no
sign of letting go anytime soon.
I
n perhaps a shining example of how being first to market can foster competitive advantage, AWS is remarkably dominant in the cloud computing industry.
According to research conducted early last year by
Synergy Research, AWS’ overall market share was at
28%, compared to Microsoft’s
10%, IBM at 7%, Google at
5%, Salesforce 4%, and
Rackspace 3%.
Year on year growth saw
Microsoft (96%) and Google
(88%) the biggest climbers,
with Amazon (51%) and IBM
(48%) holding steady.
Gartner’s Magic Quadrant for
Cloud Infrastructure paints a
similarly rosy picture for AWS.
As James Maguire writes on
webopedia.com, “The level
of dominance Amazon Web
Services (AWS) has in the
cloud market can hardly be
overstated. While Microsoft
holds a respectable number
two position, the cloud market
can be summed as ‘there’s
Amazon, and then there’s everyone else.’ Most of the other
vendors could disappear and the vast bulk of the cloud
market would remain.”
including enterprise and mission-critical applications. It is
the overwhelming market share leader, with over 10 times
more cloud IaaS compute capacity in use than the aggregate total of t H