The consumer ’ s quest for interactive experiences will provide opportunities for multi-sensory food and drink that uses unexpected texture to provide consumers , especially the teens and young adults of the iGeneration , with tangible connections to the real world , as well as moments worth sharing either in-person or online . ,
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The consumer ’ s quest for interactive experiences will provide opportunities for multi-sensory food and drink that uses unexpected texture to provide consumers , especially the teens and young adults of the iGeneration , with tangible connections to the real world , as well as moments worth sharing either in-person or online . ,
Source : Mintel Asia Pacific Food Industry
1 . FULL DISCLOSURE
In our new post-truth reality , consumers require complete and total transparency from food and drink companies . The need for reassurance about the safety and trustworthiness of food and drink has led to increased use of natural as well as ethical and environmental claims in global food and drink launches .
2 . SELF-FULFILLING PRACTICES
As more consumers find modern life to be hectic and stressful , flexible and balanced diets will become integral elements of self-care routines . Individual definitions of self-care and balance will reinforce the need for a variety of formats , formulations and portion sizes of food and drink that present consumers with positive solutions that can be incorporated into their customised and flexible definitions of health and wellness .
Going forward , more consumers will be looking for ingredients , products and combinations of food and drink that provide nutrition , physical or emotional benefits that advance their priorities for self-care .
3 . NEW SENSATIONS
In 2018 , the sound , feel and satisfaction that texture provides will become more important for food and drink companies and consumers alike . The consumer ’ s quest for interactive experiences will provide opportunities for multi-sensory food and drink that uses unexpected texture to provide consumers , especially the teens and young adults of the iGeneration , with tangible connections to the real world , as well as moments worth sharing either in-person or online .
4 . PREFERENTIAL TREATMENT
As technology helps to make shopping as effortless as possible , an era of targeted promotions and products is emerging . Companies and retailers can leverage technology to establish new levels of efficiency , such as customised recommendations , cross-category pairings and resourceful solutions that save consumers time , effort and energy . Opportunities exist for companies to tempt consumers by creating products , suggesting combinations of goods and other options across consumer categories that make shopping more efficient and affordable for customers .
5 . SCIENCE FARE
In 2018 , technology will begin to disrupt the traditional food chain as enterprising manufacturers aim to replace farms and factories with laboratories . While lab , cultured or synthetic food and drink is only just emerging , technology could eventually be used to design food and drink that is inherently more nutritious , this could extend the consumer audience for scientifically engineered food and drink beyond environmentally conscious shoppers to reach consumers who are concerned about ingredient consistency , efficacy and purity .
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