Insight
Asia
Food & Drink
Update Trends
Source:
Five Global Food and Drink Trends
to Look Out for in 2018
‘
T
Opportunities are
expected to be plentiful
in 2018 for natural
and unexpected textures,
according to a report
by market intelligence
agency Mintel .
ransparency and traceability are increasingly important to
consumers. Self-care has become a priority for many and one
that includes choosing food and drink that will address perceived
nutritional, physical and emotional needs.
The rapid expansion in the variety of food and drink retail channels
will fuel the opportunity for recommendations, promotions and
product innovations that are personalised based on individual
consumer behaviour. Moreover, forward-looking companies are
developing solutions to replace traditional farms and factories with
scientifically engineered ingredients and finished products.
Jenny Zegler, global food and drink analyst, Mintel, said: “There
is an exciting new chapter dawning in which technology will
help brands and retailers forge more personalised connections
with shoppers, while enterprising companies are using scientific
engineering to create an exciting new generation of sustainable
food and drink.”
The market intelligence agency has identified five food and drink
trends in 2018 that will gain wider traction in the months ahead to
emerging trends that are influential.
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