Fashion Wanderer is a fashion platform in the form of a website and tri-monthly magazine. I want people to use it to learn about fashion, to create their own path, to buy new designers creations and to explore the fascinating World of fashion. Fashion Wanderer is not only for students but is for the general public too, it is accessible to anyone who wants to learn about the fashion industry.
"My biggest influence for this idea was my pure love for this industry and my drive to become a Fashion Journalist or Editor. "
I want to create a place where readers can feel at home with fashion, discrimination disappears and to build a community of Fashion Wanderers. My biggest influence for this idea was my pure love for this industry and my drive to become a Fashion Journalist or Editor. I always use sites such as The Business of Fashion, Young British Designers and British Fashion Council but there is not a website where all of this content comes together as one. I wanted to create a place where every inch of the industry was accessible under one roof or one 'tab'. I also wanted to create a community and I believe these two ideas combined were my biggest influences.
I am extremely passionate about creating a brand that is recognisable and a brand that people can trust. I deem a trusting company and name one of the most important factors in creating a brand, and I hope that
Fashion Wanderer portrays this. I want to market Fashion Wanderer at University fairs as I believe this will be my main target audience, but I will also market through collaborations with influencers to spread to a larger audience.
Fashion Wanderer will include everything from Retail News to Trend Edits to New Designers. There is a space for everyone of all ages and all interests. Fashion Wanderer is a community rather than a brand and I want it to be a place used by all ages, genders and races.
Focusing on Marketing throughout my FMP, I am also looking in to Journalism and what this can add to my brand. My website and magazine demonstrate my writing abilities through my articles that I have written.
Welcome to Fashion Wanderer.