FLORENCE BRIDGE
KLEMENTS
MOON
LEE
ART
WEAR
FOLK
Bruta is a London based fashion label founded by Arthur Yates. With no formal fashion training but a background in the arts. The Bruta approach is indifferent to being "en trende", it remains an outsider in the current fashion world. Its fans are often aloof and individualistic. Its approach a celebration of the charms and absurdities of art, culture and humanity.
Charlotte Allen is the mastermind and creator behind the fashion label "Klements". Allen's biggest influence is Nature's mesmerising curiosities, a lust for strange and innate beauty and the ever changing creativity that is London.
Moon Lee is the answer to the creative space of fashion, the designs are called Artwear. Founded in 2014, the contemporary womenswear label Moon Lee aims to change the traditional connotations of dress. Injoo Lee, the art designer, uses the brand to express and envisage her emotions and reactions to current affairs. Cloth is her canvas that she fuses with modern pattern cutting techniques with a hint of traditional Korean textiles of her heritage.
Folk can be described as the genuine, pared back, honest designs that work and last. Established in London in 2001 by Cathal McAteer, the menswear collections quickly grew a following for their continuity and stand against fade but still being fashion that was on trend. Women began to buy the menswear collections for its underrated styling with attention to detail. This led to the introduction of a womenswear line in 2012.