Fashion Odds (Mar 15', Issue 10.) | Page 35

Apple cleverly managed to lure fashion editors away from the catwalks during New York Fashion Week to unveil its latest collection, as it were: the Apple Watch. Back on the catwalk and technology tactics got underway at Topshop, where you could buy selected pieces straight the collection after the show. Moschino, too, launched a capsule collection from the show available immediately to impatient fans.

Burberry ProrsumIt became clear pretty early on that designers were being seduced by the powers of denim. From those whose mainstay it is - such as Marques’ Almeida and new designer Faustine Steinmetz - to some of fashion’s biggest names, among them Burberry and Gucci. Next summer is decidedly having an indigo moment.