Without a bricks and motar
store(s) data collection becomes
more difficult so it really is about
how you build your audience
through the digital platforms .. we
also have a opt in button on the
websites.
You may have seen the off-putting
screen that appears on several
websites as you access their
products and services... we have
chosen not to do this and instead
elect to offer you a deal to sign
up - we simply want to show how
we value the relationship from its
inception.
Digital platforms need to be well
understood to maximise, they
also give your customer a voice
and believe me they will use it.
Once your products and services
are reviewed in this space, the
content is there forever and for all
to see. The digital shopper relies
very heavily on the forums when
judging your brand.
Reputable brands will become
incredibly important in the digital
world as they give purchasers
a sense of security around
acquisition. If you are not in this
category, which can take years to
achieve, then the forums become
important tools for you.
Business is about creating active advocates that will wax lyrical about about their experience with the
product they have purchased - as it was a with the physical retail systems