get to those that are regularly
engaging with you. i.e. people that
are liking your posts on a regular
basis.
To get to a wider audience you will
need to boost the post to ensure
that you reach the audience that
you have chosen to target.
In conduction with Facebook
pages, we also run regular
Facebook adverts and there are
all sorts of rules re content on
these i.e. less text more picture.
For us these are about setting
a predetermined budget and
regular monitoring to see which
ones work best.
Upskill yourself on Facebookâs
offerings, as the functions to
promote and advertise are
relatively cost effective, allow for
a targeted campaign and this
will ensure you are constantly
picked up in search engines. You
can through paid means reach
large selected global audiences
quickly without extensive costly
marketing and lots of free
giveaways
Your website must be carefully
thought through as to the visuals
and content, the effort needs to
be no different to the physical
store that you would have set
up. Merchandising is key, as well
as the messages you send. The
transaction process also needs to
be simple. Ensure you consider
the pain points, for our customers it is ease of return and shipping times, so it is essential that this
information can be easily found on the home page and not buried somewhere on your site.
Our home scrolling page banners on the main websites are changed out each week to reflect the new
promotions that we are running. This content is also taken to our Facebook pages and may form the
content of any flier(s) being sent to our database.
Your data base is your companies golden goose. While you are talking to those that have agreed to sign
up to be part of this family of communication it is paramount that you consider both the timeliness of
information and content as it is very easy to incite a massive unsubscribe.