Fashion Observer Magazine Feb. 2014 | Page 69

BANDI Bandi THE DREAMTIME PROJECT PLAY There’s a reason why Bandi Bandi Swimwear is creating waves. Having done a soft launch at the Dreamtime show at Perth Fashion Week 2012 with Indigenous models sashaying down the runway, capturing lucrative attention from the fashion elitists, Bandi Bandi is ready to take on the wor ld by storm. At the helm and the creative force behind Bandi Bandi is its founder, Joanne Pellew whose Indigenous heritage is Noongar and was raised in Broome, the Kimberley. With her deep spiritual connection to her Indigenous heritage and the cultural tapestry of the Kimberley, the inspiration for Bandi Bandi was born. Bandi Bandi was chosen as the name for Joanne’s swim and resort wear label as she reflected on the times she would watch the Bandi Bandi snake gracefully swim by.