P
E
L
T
S
E
#E0D4D4
POLITICAL
- Security (GDPR)
signing up for a subscription service means consumers must tick box that they approve to terms and conditions.
- Exit from the EU
(Partnering with EU based business' will become more so difficult if the app develops a sales software)
ECONOMICAL
- Pricing (subscription levels, be it professional or standard)
-Cost of Wages
( growth in the online market means a want and need for jobs in that area. Consumers demand everything to be accessible at all times meaning more jobs are needed and wages will rise.)
SOCIAL
-Consumer lifestyle and habits
(subscription pricing levels effected by consumer disposable income and buying habits)
- Age relevance ( as Facebook adopts an older profile its important to keep the app young and specific to the target customer )
TECHNOLOGICAL
- Language Barrier (overseas expansion, if Fashion Friends goes global, then language programming needs to be done.)
-Technological advances in the industry ( with competitors already well established it will be vital to stay on top of technology advances and software programming as well as screen size. )
LEGAL
-Any Influencers used must be seen to say they are promoting a business (failing to disclose an advertisement is against the law)
-Copyright (taking images from other sites without saying is copyright and illegal meaning all images used on the app must disclose the photographer).
ENVIRONMENTAL
-Energy effects and costs
increasing concern about energy use and other side effects from data centers could lead to increased regulation and costs.
-Potential Office Costs
if expansion is something for the future, keeping the offices carbon footprint small is essential.