#A4BDDB
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-convenience: having all aspects of Fashion in one app space.
- personalised service: tailored trends/ stylists conversations etc.
-adaptable and up to date with trend research and retail news.
-historical market data: is there a gap in the market for something that doesn't yet exist?
-subscription service may not appeal to all target audience.
-programming into different languages: starting up as just English could postpone time to expand internationally.
-retailer partnership: offering a direct link to clothing items from Trend pages.
- banner Ad's across retail partners.
- types of subscription: offering both a business subscription for stylists and and a golden subscription for influencers .
-lack of subscribers: start-up small business could struggle for subscribers without effective marketing.
-well established competitors: strong and well established social media sites have a huge following which could prove difficult to join into.
- security/ privacy threats for both the consumer and business