MARKETING METHODS:
Instagram Posts- Instagram is the second largest social media platform so promoting on there is key. The posts can appear as adverts on peoples Instagram’s who follow similar pages. The posts will get people clicking on the page, finding out more about the subscription service and ultimately
Instagram Stories- Instagram stories are a great way to showcase was the app does, you can see from the mock-ups we created how the Instagram story would flow to show the capabilities of the app and at the end, they can swipe straight up to download and find out more. A lot of clothing brands such as Topshop use this method of showcasing a piece of information for a few moments to get the customer to keep clicking to find out more.
Facebook Adverts- Facebook adverts are again, a direct link to the app download page and will pop-up and appear . The good thing about Facebook ads is the way you can tailor exactly who’s page the ad appears on. You can choose the age and gender of the persons page and area in which they live. It’s a much more specific way of advertising a figures show people do click on Facebook ads appearing on their feed as they are reoccurring.
Tube Adverts- With hundreds of thousands of commuters every day the tube is a huge advertising platform. A tube advert with a QR code can be highly effective with so many people from different walks of life seeing it every day. Especially if the advert is in the right station. For example, the arcadia office on Oxford Street means the commuters who work in the office will see the app on their morning commute. The app is designed for people like them so can be very effective.
Magazine Feature- A magazine feature in a page such as BOF is a huge platform. Everyone reading a magazine is interested in that subject and a fashion magazine is targeting a similar audience to Fashion Friends. So advertising in a magazine and offering a discount code for a month’s free subscription is a great opportunity to build subscribers.