Facebook ads are said to influence 52% of consumers who purchase a product which is a huge number and impact the social media has. This is why advertising on here is key.
Facebook ads are also not expensive which is a key element to consider for marketing for a start out business like Fashion Friends.
Facebook is extremely specific in regards to how many people you target. You can choose the gender, age and area of those that you want your ad to appear on making it accurate and effective.