INTEGRATED SUPPLY CHAIN
Suppliers ‘push’ goods to a consumer to encourage them to invest. Push production is based on what the retailer provides. However push can be a disadvantage because it takes longer to respond to change or risks, which include delays.
Customer ‘pulls’ goods or information for their needs. An example of pull can be brand retailers as they make to order levels. However a disadvantage of a pull factor would be that it has a small amount of stock because sales are at a high demand for them.
Integration is a long process and it might take longer than a trend so for it to make a profit it would have to arrive before the trend has finished.
An example of an integrated retailer would be Topshop because it is a large store and it is able to invest in a lot more things than a small business could.