FASHION DOWNLOAD volume 1 | Page 7

PRINCIPLES OF FASHION BUSINESS AND RETAIL

Service of a Public Place is a small store accessible to the public. This isn't limited to one store and can include many shops. They are located in airports, train stations, museums and food courts. It depends on the product that is specified for the shop.

Online stores are companies that allow customers to buy products on the internet. For example, Asos, Boohoo and Net a Porter are online only, Miss Guided has recently built their first shop in Westfields. The products depend on what the company is producing, Asos sells womenswear, menswear, accessories and footwear.

Specialist stores are stores that focus on a specific product. An example of a store that does this is Body Shop and Office. Office is specific to a variety amount of shoes and trainers and Body Shop sells cosmetic products that include face scrubs, soap and facial oils. These shops are located in high streets, shopping centres and retail parks.