Fashion Business Context Fashion Business Context_Claudia Ferraretto | Page 19

Made in Italy
Elegance, excellent tailoring, exquisite fabrics, unmatched creativity and innovation distinguish the
Made in Italy label in the world stage; Stone (2008)
asserts that “Italy is France’s most serious rival in
the fashion industry. In certain areas, such as knitwear and accessories, Italian design is considered
superior to the French”.
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