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Contents

NEWS OF THE DAY STORIES

TYPE OF RETAILERS

CLASSIFICATION OF RETAILERS

LOCATION OF RETAILERS

BRAND MAPS

COMPARISION OF TARGET AUDIENCES

CONTROVERSIAL AD CAMPAIGN

50'S GET THE LOOK

60'S GET THE LOOK

80S GET THE LOOK

FASHION THROUGH THE DECADES

INTEGRATION

ETI BASE CODE

RANA PLAZA DISASTER

GARMENT SPECIFICATION

QUALITY CONTROL

GLOSSARY