| Livestock
New product launch - Moocall HEAT
We are very happy to announce the launch of a brand new Moocall product -
Moocall HEAT.
t is a new heat
detection system,
available for dairy
or beef operations.
To celebrate our
launch, we have a
superb special offer, if you are
willing to put down a 20% deposit
on a Moocall HEAT system, we will
include a FREE calving sensor.
Most heat detection methods
involve looking at the cow to try
and determine when the cow is in
eheat. Moocall HEAT is different, it
uses nature to its advantage and
monitors the bulls behaviour and
his interaction with cows. Think of
it like a chin ball for the 21st
century. It doesn't need to be
monitored or adjusted, and sends
the information straight to a
farmer’s phone.
The product
• A rechargeable collar (8 weeks
battery life) to be worn by either a
stock bull or a vasectomised bull.
• RFID Moocall ear tags - one
worn on each cow or heifer. These
are passive, so they are designed
to last the lifetime of the animal.
Moocall HEAT measures bull
and cow interaction over time, to
build up a picture of the animals in
the field. Then based on frequency
I
of interaction over time, alongside
bull activity and mounting
behaviour it can accurately detect
which cow is in her standing heat
and alert the farmer via sms
message and app update. Current
testing is showing it to be
incredibly accurate - over 98%
accurate in our extensive testing to
date.
What it tells you
• The exact time cows or heifers
are in heat;
• Whether a cow or a heifer
repeats;
• Due dates and when you can
assume they are in-calf;
• Bull health (mobility, virility &
fertility);
• Cow fertility over time.
Moocall BREEDMANAGER
Your Moocall HEAT sensor will
automatically update the Moocall
BREEDMANAGER mobile
application. This means that heats,
repeats, due dates and more will
all be auto-updated within your
herd management app. You won't
fully appreciate the value of this
until you use it, but trust us, it's
incredible.
For example, if you had Moocall
HEAT on a stock bull, Moocall
BREEDMANAGER will let you
24 | Farming Monthly | December 2017
know when each cow was in heat,
when the bull inseminated her,
watch her to make sure she
doesn't repeat (and let you know if
she does) and then mark her in
calf once she doesn't repeat, and
let you know the due date. Oh,
we'll also remind you before she is
due to calve so you can get your
Moocall calving sensor on
there!
On a vasectomised or
teaser bull, all of the same
information would be
added, the only difference
is you need to t ell us when
you inseminated her, and
to which bull. Don't worry,
we make it really easy to
do this.
To find out more about
Moocall BREEDMANAGER,
visit www.mooclal.com. By
the way, Moocall
BREEDMANAGER is free for
anyone to use manually,
regardless of owning our
sensors or not, so be sure and
spread the word.
How to order Moocall HEAT
The Moocall HEAT system is
now available for pre-order. See
www.moocall.com or call 0203 627
1126 for details.
www.farmingmonthly.co.uk