Farming Monthly National December 2016 | Page 35

| LAMMA Whether you grow wheat in Lincolnshire or milk cows in Somerset, produce caulis in Kent or manage an estate in the Highlands, there will be plenty of interest at LAMMA ’17. Most leading manufacturers have signed up to attend, and many will be showing new tractors, combines, drills and cultivation equipment. Some of this will be making a first appearance on the global stage, and some will be making a UK debut, maintaining LAMMA’s reputation as a launch pad for key machinery manufacturers. However, it’s not just the largest companies that draw the crowds. LAMMA’s ethos throughout its 36year history has been to host smaller agricultural engineering and machinery companies from across the UK and, through realistic exhibiting costs, encouraging them to showcase a wide range of products. This combination of large and small, unique on this scale in the UK, gives visitors access to a vast array of innovative products that they will not encounter anywhere else. They can use the event to compare and contrast almost any machinery, equipment and services they might require in the flesh, rather than relying on print or the internet. Key sectors are zoned around the showgro