| LAMMA
Bumper LAMMA ’17
event predicted
LAMMA is set to underline its position as the UK’s largest farming machinery, equipment and services show when it
returns in the new year.
ver 900 exhibitors
are expected to
showcase their
wares at LAMMA
’17, which takes
place on 18 and
19 January 2017, at the East of
England Showground,
Peterborough. The event attracts
more than 40,000 visitors.
The figures reflect the
continuing importance and appeal
of LAMMA across the agricultural
industry, despite the economic
pressure being felt across all
sectors, said Elisabeth Mork-
O
Eidem, group head of events at
Briefing Media, which owns
LAMMA.
“Our exhibitors value LAMMA
for the quality face-to-face time it
provides with current and
prospective clients, no matter what
uncertainty is in the market.
“Their fantastic support means
LAMMA ’17 is shaping up to be
another excellent event, providing
visitors with unrivalled access to a
vast array of machinery,
equipment and services, which
could help improve their farm
productivity and bottom line.”
34 | Farming Monthly | December 2016
It’s a sentiment shared by
LAMMA’s new headline sponsor
for the next three years, Asset
Finance Partners.
Matthew Smart, head of asset
finance for AFP, said: “We are
proud to be associated with the
long tradition of LAMMA and to
have been selected as headline
sponsor for such an influential
event.
“LAMMA is the agricultural
industry’s premier event for ‘doing
business’, offering a complete
range of industry-leading
manufacturers, suppliers and
service providers exhibiting their
latest innovations.
“The event provides the perfect
opportunity for farmers of all types,
sizes and backgrounds to look at
and learn more about the very
latest developments in agricultural
equipment and services.
“We look forward to welcoming
old, existing and new customers
alike to the show.”
What’s on show?
As with last year, the 2017 event
will host the most extensive array
of farm machinery to be found in
one location anywhere in the UK.
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