Fargo INC! February 2016 | Page 48

MARKETING In-House Advertising About 18 years ago, Steve Dye left radio to work in his own advertising agency. Shortly after, some of his clients asked for his help, and that’s when In-House was born. The goal was to get results. With clients such as the Fargo Marathon, Cass-Clay, Luther Family Buick GMC and more, In-House and its marketing team are helping their clients find and communicate with their audience. We present to you tips for successful marketing straight from Dye himself. 46 FEBRUARY 2016 By Andrew Jason | Photos by Paul Flessland Back to the Basics