Fargo INC! February 2016 | Page 49

MARKETING “In-House is a small agency. IN-HOUSE inhouseadagency.biz 322 Sheyenne St, West Fargo We have about a dozen key people. We brainstorm a lot. We discuss ideas and how today's consumer thinks. We do believe in a core formula that can be broken down for effective advertising. Reach times frequency times message equals results. After all, the only marketing that works is marketing that drives return on investment. “To me, it always starts with growth. I think most people look at advertising as facilitating growth for their business. Whether it’s getting website traffic, store traffic or phone traffic, the overall goal is connecting the business with customers. We feel like that’s our main job as a marketing company. We’ve got to facilitate some sort of traffic for that business. If we’re seeing an increase in traffic and we’re not seeing an increase in sales, then we need to explore why the sales transaction is not taking place. “We try to partner with our clients. We discuss all aspects of the business. After all, good marketing is only part of the success formula. You also have to provide a great product, value and experience for the customer