' Tis the Season
Are you ready for fourth quarter ? It ’ s the most wonderful time of the year — but it ’ s also the busiest ! Make the most of the momentum by creating some memorable and meaningful experiences in your store this season . Instore events can give your customers a reason to be of good cheer and get in the shopping spirit .
You may be thinking , “ I already have an event that I do this time of year .” Consider sprucing up your store ’ s social calendar by adding a new event or implementing a new element to your annual event . Create a contest with special savings or giveaways that entice customers to step into your store . Connect with other retailers in your community who may be hosting a Christmas event . To find out how you can get involved , a good place to start is your city ’ s chamber of commerce .
And if you need a few new ideas , here are some of the things that are happening in the Christian retail community this season . continued on page 16 >>
www . christianretailassociation . org / CRA today 15