USING MARKETING TO GROW AND SUCCEED in the future. Contractors need to identify, qualify, nurture and convert leads to gain customers, explained Patin.
Engaging in outreach activities such as attending conferences is also a critical component of effective marketing. Patin suggested generating leads from public bid boards, by establishing general contractor relationships, through referral networks, going back to past clients, attending industry events, building a digital presence, and by joining industry associations.
Another critical component of marketing for contractors is the creation of a capability statement, a one- or two-page document with key information about your business. Some of the essential elements of a capability statement include a company overview, core services and specializations, past project highlights with metrics, key personnel qualifications, certifications and credentials, and contact information. The Contractor Technical Assistance Program( CTAP) administrator, Merriwether & Williams Insurance Services( MWIS), also assists enrolled contractors with assembling a capability statement.
Patin said that other basic marketing materials should include business cards that stand out, digital and print project portfolios, jobsite signage, vehicle and equipment branding, email signature with credentials, and branded proposal
templates.
Although considered an“ old school” marketing approach, networking has worked quite well for Diego Martinez, Program Manager with Vencon Construction, a Bay Area-based company that specializes in doors and finish carpentry.
“ We reach out to prime contractors and actively look at their websites to see if what they are looking for fits our niche,” he explained.“ There are a lot of events you can attend [ to ] network with larger contractors, but we also reach out directly to them through email and ask about projects they are working on and where we can fit in.”
Diego Martinez, Program Manager, Vencon Construction
FALL 2025 CONTRACTOR REPORT- 07