– Zahn Patin, founder, Wonder Group
USING MARKETING TO GROW AND SUCCEED
“ If you are too busy to market your business, your business will start to shrink because you won’ t be able to sustain it and build a pipeline for the future.”
– Zahn Patin, founder, Wonder Group
included: marketing fundamentals, lead generation and development, marketing materials, bidding strategies, follow-up and relationship-building, budget-friendly marketing, and leveraging professional credentials.
“ Are you bidding, or are you selling?” asked Patin.“ This is a really important question to ask as a contractor, especially if you are working a lot in the government space; you may be familiar with the bidding process, but maybe you haven’ t actually started selling, which is what the essence of marketing is about.”
When you start selling, you start to think about the reasons why people should buy your services and what makes your company stand out from other companies. No one will know who you are without marketing, she added.
Patin said that marketing matters for the following reasons:
Construction is relationship-driven but highly competitive
Contractors with marketing plans average 23 % higher annual growth
Marketing ROI in construction averages 5-to-1 when properly executed
Turns one-time projects into repeat business
“ If you are too busy to market your business, your business will start to shrink because you won’ t be able to sustain it and build a pipeline for the future,” she said.
One way to overcome some of the marketing challenges is through a lead generation pipeline. Sales leads are people who could potentially become customers
06- imwis. com