Factors affecting the growth of Water Treatment Additives Market 1 | Page 4

The geographical analysis of the report is segmented into Americas, Europe, Asia
Pacific (APAC) and RoW. APAC is the leading market for water additives treatment
market with China and India as prominent market due to the increase in demand
for water treatment resulting from water shortage, large population, water
pollution and rapid economic growth. Demand for Europe and Americas is
moderate due to countries in these regions are having the largest area wherein,
biological treatment facilities are used as it is less expensive but it needs huge
area and consumes more time. Middle East regions have also shown poor to
moderate demand for water treatment additives.
The key players in Water Treatment Additives market include:
• Nalco Holding Company (the U.S)
• GE power &water (the U.S)
• BASF SE (Germany)
• Kurita Water Industries Ltd (Japan)
• AkzoNobel N.V(Netherlands)
• Kemira OYj (Finland)

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