Letter from the Editor
In This Issue:
Letter from the Editor
Epic April Fools’
Bowtie Bandits
WOW
Life is Good
Professional Growth
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Epic April Fools’
April 1, 1998
Burger King published a full page
advertisement in USA Today announcing a
new item to their menu: a "Left-Handed
Whopper" specially designed for the 32 million left-handed Americans. According to
the advertisement, the new whopper included the same ingredients as the original
Whopper . However, the left-handed whopper had "all condiments rotated 180 degrees,
thereby redistributing the weight of the
sandwich so that the bulk of the condiments
will skew to the left, thereby reducing the
amount of lettuce and other toppings from
spilling out the right side of the burger."
Jim Watkins, Senior Vice President for
Marketing at Burger King, was quoted as
saying that the new sandwich was the
"ultimate 'HAVE IT YOUR WAY' for our
left-handed customers."
The following day Burger King issued a follow-up release revealing that although the
Left-Handed Whopper was a hoax, thousands of customers had gone into restaurants to request the new sandwich.
Diamond is the April birthstone. It is a well known
fact that it is also the most expensive gem. Why is that?
Because it is very valuable.
Value is so important in our industry. Your customer’s decision is based on whether they see value in your
product. It is also based on whether they see value in your
service as well. Keep that in mind.
Each time you serve a customer, internal or external, hold yourself to the diamond standard. WOW your
customer with the most valuable product and service.
When you achieve the diamond standard, your
customer will come back for more. After all, diamonds are
forever.
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