•. Book now: This is more a point of contact for event
conversion. We used frequently in the Fan Page Digital results,
especially when we are promoting our annual event of Digital
Marketing and Sales, RD Summit.
•. Contact Us: For companies that work with SAC 2.0 is another
great opportunity to expand your contact channel. In addition to
meeting the social networks, you can point to a page on the
website dedicated to meet the coming demands via Facebook. If
your service is not 24/7 is important to clarify what their
schedules for the consumer to access your site and stay in a long
wait or even find their inefficient support. •. Use application:
Over 30% of users access the social network exclusively for
mobile and 86% of total users, or about 1.19 billion using mobile
Facebook at least once a month. Therefore, make use of call to
action button to install the application is more than an
opportunity, it is an excellent
resource for new conversions. •. Play: This function takes the link
to a game page. The market is promising, according to research
Game Brazil I l 2015 about 74.5% of respondents fall games to
their phones. When thinking about the strategy you need to
focus on how it can be adapted for the mobile platform. Do not
just download only and not think about usability, behavior and
engagement. Also, according to the same survey, about 80% play
by mobile phone during the shifts in traffic. •. Buy Now:
Stimulate a purchase is key to increasing your conversion on the
site. The button in this case is another channel for sales.
Facebook also warns in its recommendations that I need to
clarify any