Facebook Marketing Marketing | Page 22

7. Show that you are present One of the biggest factors engagement and achievement are the interactions. Show that you are present. Answer all the questions asked by fans if they do not have the answer at the time, as a delay in the delivery of a product or egg software failure, warn that will bring the information as soon as possible or nominate a prepared channel for service. Always be proactive and show that there is someone " behind the machine " who cares about the people who are interacting with your brand. A good service is key in any area of activity of your company. Step by step to start business analytics on Facebook Facebook Insights, or the Info tab, which appears to the page administrator, is the place that gathers statistical data as it plays your business. This location is very important to follow each metric and to understand and evaluate the results of their actions. From these insights you can make important decisions management of your business network. In this chapter we understand how we can use Facebook Insights (in English) or " statistics”, detailing how each tab of the tool, which are: