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These questions will form the character. There are companies that take this very background, giving names and even creating dolls with the persona. This makes it easy to launch a new content. Before writing, just think and discuss with staff. To learn more about creating personas, visit our Fantastic Generator Personas. Snapping your business with the public interest. For the vast majority of businesses, it is important not to fall into the trap of losing focus. Try to mood or talk about everyday things that have no relation to the market may be interesting to some people, but it will not contribute to your company in the best possible way. Exemplifying with our own case: o