1980s
A DRIVE THROUGH HISTORY — JEEP
1980 1990 2000
The All-New Jeep ® Cherokee ( XJ ) helped revolutionize the 4x4 market . The mighty XJ introduced many industry firsts , including : the first compact 4-door SUV , first UniFrame construction , and first full-time 4x4 system with shift-on-the-fly capability .
1990s
The All-New 1993 Jeep ® Grand Cherokee ( ZJ ) set a new industry benchmark thanks to its unique balance of on- and off-road capability . The super-capable Wrangler ( TJ ) with its new coil suspension was introduced in 1997 . In 1999 the new Grand Cherokee ( WJ ) was marketed as the most capable SUV ever . Sales soared to 629K units for the decade .
2000s
The radical 2003 Jeep ® Wrangler Rubicon was the most capable vehicle ever produced by the Jeep Brand . A new 4-door Wrangler took the industry by storm . The Compass and Patriot were the first Jeep Brand vehicles to reach into the small cross-utility segment .