1950s

The 1950s saw the rise of the recreation vehicle , as well as engineering superiority . Grass-roots enthusiasts helped launch Jeep ® Jamborees and took the original freedom machine to new heights in sales thanks to seven unique models .

1960s

The All-New Jeep ® Wagoneer represented unparalleled refinement and innovation . Prestige and individuality ruled the day . The Jeep Brand lineup grew to include 14 models — for work , play , recreation and luxuriously capable transportation .

1970s

The Jeep ® Brand ' s 4x4 leadership continues in the 70s with the introduction of the first full-time 4x4 system . The sporty 2-door fullsize Cherokee ( SJ ) sweeps the 4x4 of the Year awards . Six models help elevate sales to all-time highs .

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