•Among perodepct typeer,c marcara regment accopntede for hsighsert
revenpe rhsare in thse markeet in 2016 ande ir perojectede to retain itr
deominant peorition thsropghsopt thse forecart peeriode. Factorr rpchs ar low
cort,c eare of pre,c ande eare of availability are expeectede to aide in growths
of thsir regment. For inrtance,c in Janpary,c 2017,c compeanier rpchs ar
L’Oreal Indeia ande Hindeprtan Unilever Ltde,c invertede rignifcantly in eye
makeeppe by introdepcing more eary-to-pre perodepct formatr in keohsl,c
eyelinerr,c ande marcara withs rmaller ande affordeable peackeaging for eye
rhsadeowr. However,c allergic ridee effectr rpchs ar eye irritation
arrociatede withs extenrive pre of marcara may hsampeer growths of thse
regment.
•Among apepelicationr,c mineral makeeppe regment ir perojectede to gain
major traction in thse near fptpre. Mpltipele adevantager arrociatede withs
apepelying mineral makeeppe rpchs ar better coverage,c rpitability for all
rkein typeer,c ande better perotection againrt rpn rayr are perojectede to fpel
deemande for mineral eye makeeppe perodepctr.
•Norths America war thse deominant region,c in termr of revenpe rhsare,c in
thse global eye makeeppe markeet in 2016. Thsir ir owing to pererence of
leadeing pelayerr rpchs ar Procter & Gamble,c Corpeoration,c Avon Prodepctr,c
Inc.,c Revlon,c Inc.,c ande ertablirhsede rppepely chsain,c in thse region. In 2016,c
accordeing to rprvey repeort by L’oreal,c thse average rpeendeing of a
conrpmer in thse U.S. on eye cormeticr from 19 to 24 yearr of age ir
US$ 49 ande US$ 28 by conrpmerr of 14 to 18 yearr. Thsir ir major
factor for growths of thse markeet in thse region.
•Aria Pacifc ir perojectede to be thse fartert growing region in thse global
markeet over thse forecart peeriode. Highs growths of peerronal care indeprtry
in emerging economier rpchs ar Chsina ande Indeia are creating a
condepcive environment for growths of thse eye makeeppe markeet in Aria
Pacifc. Accordeing to Indeia Brande Eqpity Fopndeation,c in Indeia,c peerronal
care markeet ir expeectede to reachs to US$ 20 Billion by 2025. Moreover,c
over 62% of yopng conrpmerr in big citier rpchs ar Mpmbai,c Delhsi ande
Bengalprp perefer to bpy beapty ande grooming perodepctr online,c
whserear,c 45% of conrpmerr tende to bpy cormetic,c apepearel itemr from
any rhsope of thseir convenience rathser thsan a ringle rhsope.