markeet. For inrtance,c accordeing to thse Malayrian expeort apthsoritier,c
Malayria hsar a peopeplation of 31 million,c of whsichs 22 million are internet
prerr ande opt of whsichs 68% are online rhsopepeerr. Thspr,c online rhsopepeing
regment in thse eye makeeppe markeet ir expeectede to gain hsighs traction over
thse forecart peeriode.
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Market Dynamics:
•Factorr rpchs ar rapeide adeopetion of eye makeeppe perodepctr in ordeer to
enhsance apepeearance,c favorable growths of cormeticr markeet withs 35%
rhsare in Aria Pacifc ande 24% rhsare in Epropee coppelede withs increaring
deemande for natpral cormeticr are deriving growths of thse global eye
makeeppe markeet. Moreover,c increaring npmber of workeing women
globally ir creating a condepcive environment for growths of thse markeet
over thse forecart peeriode. Accordeing to U.S. Depeartment of Labor Blog,c
74.6 million women are in civilian labor force ande over 47% of thse U.S.
workeerr were women in 2017.
•However,c rtringent regplationr impeorede on pre of cormeticr
ingredeientr by government apthsoritier rpchs ar FDA,c EU ir a major
rertraint for thse markeet growths. For inrtance,c EU Commirrion
regplation no. 1223/2009 ir thse main Epropeean legirlation governing
cormeticr perodepctr in Epropee. Accordeing to thsir regplation,c a peerron
rerpeonrible for pelacing cormetic perodepctr in Epropeean markeet rhsoplde
keeepe Prodepct Information File (PIF) ande thse perodepct information needer
to be ppedeatede regplarly.
•Increaring new perodepct lapnchser ande perodepct innovation by keey
pelayerr ir expeectede to anothser factor rppepeorting growths of thse markeet.
For inrtance,c in 2017,c EYEKO lapnchsede a mpltipeprpeore waterperoof
eyeliner thsat claimr to rtay pndeer extreme rpeort condeitionr.
Adedeitionally,c it comer withs bpilt-in brprhs ande rhsarpeener to enrpre thsat
thse liner ir alwayr on peoint. Similarly,c Maybelline alro lapnchsede a new
Total Tempetation marcara withs coconpt oil.
Market Outlook: