ExpertEye European Automotive Report Q1 2017 | Page 10

2016 Quarter 3 YTD Brand Winners and Losers
.
(10,000)
(5,000)
-
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Over the last 2 years the euro has dropped 11% against the Yen
TOYOTA
RENAULT
whilst sterling has fallen 77%. This has created a divide between the
FIAT
Japanese OEMs with European factories and those that build mainly
FORD
MERCEDES- BENZ
in Japan. By the end of Q1 Toyota have already increased year-on-
NISSAN
SEAT
year car sales by 20.4%, which is 32,688 units, by contrast their sales
SUZUKI
KIA
for the whole of 2016 increased by just 40,395. It is a similar story
BMW
with Nissan whose total volume in 2016 fell by over 6,500 units
SKODA
VOLKSWAGEN
across Europe compared to 2015 and yet for Q1 they are already up
PEUGEOT
CITROEN
16,972 units over last year.
DACIA
VOLVO CAR CORP.
JAGUAR
But not all Japanese OEMs are seeing sales rise with Mazda and
HYUNDAI
Mitsubishi both seeing sales decline this year as they struggle with
OPEL/VAUXHALL
AUDI
the exchange rate losses. Even Honda, who currently build around
ALFA ROMEO
MINI
60% of their European bought cars in Europe, have seen sales drop
PORSCHE
LANCIA/CHRYSLER
by 11.6% in Q1 2017, although they did achieve the highest
Other
brands,
29.7%
TOYOTA ,
10.4%
RENAULT
, 9.6%
Others FCA Group
percentage sales growth of volume OEMs in 2016, 20.8%.
LEXUS
JEEP
Others VW Group
Amongst all mainstream brands it is Jaguar who continues to top the
FIAT,
9.3%
LADA
Other GM
table in terms of sales volume percentage growth with sales up
LAND ROVER
60.9% in Q1, following the 70.6% increase they saw for 2016, with Other Japanese
the F Pace being their biggest success. MITSUBISHI
CHEVROLET
SMART
MAZDA
FORD,
8.9%
BMW,
4.2%
KIA, 4.6%
SUZUKI, 4.9%
SEAT, 5.3%
MERCEDES- BENZ,
7.7%
NISSAN, 5.4%
HONDA
DS
European Automotive Report - 2017 Quarter 1
Source:
ACEA.BE
9