15
Three-Year Delivery Plan
2027 – BUILD
Strategic Focus
Establish the foundations for long-term growth.
Key Deliverables
• Publish the Experience UK Strategy.
• Launch the Experience Index.
• Expand Experience Talks.
• Grow membership to 350 organisations.
• Strengthen Steering Groups.
• Develop museums and cultural programme.
• Enhance InnovateX.
• Increase policy engagement.
• Expand sponsorship programme.
• Improve member onboarding.
Success by the end of 2027 Experience UK is recognised as the leading voice of the UK experience economy.
2028 – SEARCH
Strategic Focus
Increase influence and commercial impact.
Key Deliverables
• Publish the first State of the UK Experience Economy report.
• Expand InnovateX internationally.
• Launch Future Talent programme.
• Increase international market activity.
• Grow membership to 425 organisations.
• Strengthen research programme.
• Expand place-making activity.
• Increase government engagement.
Success by the end of 2028 Experience UK is recognised as an influential leadership organisation shaping national conversations around the experience economy.
2029 – LEAD
Strategic Focus
Deliver national and international leadership.
Key Deliverables
• Membership exceeds 500 organisations.
• Revenue exceeds £ 700,000.
• InnovateX recognised as the UK’ s flagship experience economy conference.
• Experience Index becomes the industry’ s benchmark.
• Stronger policy influence.
• Expanded international programmes.
• Enhanced commercial partnerships.
• Greater investment into the sector.
Success by the end of 2029 Experience UK is recognised nationally and internationally as the organisation leading the UK’ s experience economy.
19