Images: The John and Mable Ringling Museum of Art ®
Visitors scroll through the decades by swiping left to right to select the acts they’ re interested in and to reveal photographs and contextual information.
Zone 3 is an immersive experience of a show and is fully choreographed with lighting, setworks, projection and sound.
Visitors face a 180-degree gauze projection screen, 9m wide by 3m high. Behind the screen there are five mannequins displaying different costumes from the show.
One at a time, the individual costumes are lit for a few moments, then the lighting slowly fades and a single costume lights up. The lighting fades down and, emanating from the costume, a footage montage of the relevant performance is augmented with motion graphic effects to take over the entire screen. This is repeated for all five costumes.
The projection builds from the intimate and awe-inspiring, showcasing the detail and elegance of a particular individual performance, to the dramatic, revealing the scale and grandeur of a major part of the show, finally revealing all the costumes at the end.
A 3D soundscape plays out of 12 speakers, 5 located at high level, 5 at low level and 2 bass speakers. The audio creates an immersive atmosphere as though the visitor is in a real circus performance and they are in a much, much larger space.
The visitor can’ t see an audience but feel as if they’ re within one. Between acts a cheering crowd can be heard all around them, and virtual people in the seats around them can be heard chatting, cheering, clapping and gasping.
The final zone recreates an end of circus experience where visitors see iconic merchandise and hear soundbite snippets and an audio atmosphere of the end of a show.
Our client said
‘‘ I cannot begin to tell you how happy I am with our visitor experiences with all the media, but particularly the interactives as they felt like the biggest wildcard. All of the feedback I have heard from guests and our frontline staff in Security has been very positive – everyone seems to be enjoying themselves!”
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