Experience UK Guide 2025 | Page 21

Glass House for Marella Cruises where the entire space was scanned to facilitate a swift and efficient production process
As interior spaces are becoming more immersive, new interactive technology is increasingly being seamlessly incorporated into venues to enhance the guest experience, be it a sound system hidden behind decorative shrouds or an interactive gaming venue.

Story driven interiors

It’ s not just themed attractions where The Deluxe Group is finding its production services in demand, as historic buildings
re-imagined as luxury hotels and residences are being designed as a story driven experience.
In London with the fit out of the famous Metropolitan Police Headquarters, Great Scotland Yard as a 5-star hotel, stories are woven into the interior such as that of the Forty Elephants, a gang of female thieves who evaded Scotland Yard detectives for decades from Victorian times to the 1950’ s.
1820 Rooftop Bar, Johnnie Walker Princes Street, Edinburgh.

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Game of Thrones Studio Tour, NI.
Another London landmark building The Old War Office sees the company supply bespoke joinery to 85 luxury branded residences in a project that honours the building’ s role as Winston Churchill’ s strategic base in World
War II.
For the multi-award winning BRC designed Four Corners Distillery Brand Homes of Johnnie Walker in Scotland, The Deluxe Group helped create the 1820 Rooftop bar at the Flagship Johnnie Walker Princes Street, Edinburgh and interiors for Glenkinchie Distillery Tour.
Increasingly, the companies work can also be found in the latest stadium developments at Tottenham Hotspur, with the longest bar in Europe in their Goal Line Bar, and in Fulham FC’ s premium hospitality lounges at the Riverside development.
The cruise line sector is also embracing experiential interiors with Deluxe helping create a variety of spaces on ships from theatrical dining spaces and bars to luxurious Concierge lounges and immersive family and kid’ s areas.
Bistrot Chez Remy, Disneyland Paris..