Experience UK Guide 2023 | Page 98

PIMENTEL PARTNERS

Fusing

PASSION & PURPOSE to Create Unforgettable Experiences

Pimentel & Partners , a creative consultancy specialising in the design of museums , visitor attractions and brand experiences , is reflecting on some of the work it has completed for a variety of clients in recent months , as well as looking ahead to a number of interesting projects to come .

Firstly , they have been developing a new exhibition at Ithra , The King Abdulaziz Center for World Culture showcasing artwork highlighting climate change and has designed the brand and graphic design alongside an innovative and sustainable exhibition solution . In addition they have also developed an archive gallery concept for a governmental authority in the UAE who have a large collection of historically significant documents . The firm is now looking forward to developing the concept .
On a recent trip to northern Spain , Pimentel & Partners also visited a major producer of Rioja , taking in two architecturally compelling
production cellars . Here , the team is excited and inspired to be imagining the possibilities for within including a number of technology driven immersive experiences and branded retail moments .
In addition to this , the company is providing creative consultancy services to the world ’ s second-largest tech company . Brand storytelling in this client ’ s workplaces is critical to its culture and the team is supporting the process of developing and delivering a multitude of experiences for guests and employees across a large estate .
Founder Paulo Pimentel graduated from the prestigious Bartlett School of Architecture and for a large part of his career worked at brand experience agency Imagination . During this time , he was part of the team that worked on the development of the Guinness Storehouse visitor experience in Dublin , viewed by
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