Butlins Mobile-app provider
Attractions . io stepped in , providing an all-in-one platform that helped Butlin ’ s modernise its operations and enhance its guest experience .
Butlin ’ s knew that a mobile app would be beneficial to both their guests and operators . So , in 2018 they introduced their first mobile booking platform . Following its success , they extended into two more services — a mobile food ordering system and an online activity booking service .
But , having three different platforms left guests confused and digitally overwhelmed . To simplify the user experience and include a broader range of features , they enlisted the help of Attractions . io to consolidate their services into a unified guest experience platform .
The result ? Aside from their average app store rating climbing to an impressive 4.6 stars from 2.8 , the resorts were able to radically improve their activity booking . Thanks to the new solution , Butlin ’ s massively increased their digital bookings , resulting in 98 % of bookable activities being pre-booked through their Attractions . io-built mobile app .
“ Before introducing in-app activity booking , guests spent the first day of their break queuing to book activities on resort . As you can imagine this wasn ’ t a holiday highlight . Now , our guests can plan their entire itinerary before they arrive and pre-book activities through the app , so they can start making memories with their family from the moment they get to the resort .” - Jacqui French , Digital Product Manager ( Apps ) at Butlin ’ s
Butlin ’ s knew that they were competing in a world dominated by on-demand digital services delivering instant gratification . With an app from Attractions . io , they were able to enhance their real-world experiences to align with the expectations of a digital generation .
Attractions . io have a tried and tested formula for helping real-world experiences succeed . With over ten years experience and feedback from millions of guests worldwide , Attractions . io knows what it takes to delight today ’ s digital native visitors .
Contact us
Visit : Attractions . io Tel : + 44 ( 0 ) 1889 560 218 Email : hello @ attractions . io
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