Attractions . io are perfecting the digital guest experience .
ATTRACTIONS . IO
Superpower your experience !
Attractions . io are perfecting the digital guest experience .
For over a decade , they ’ ve been helping world leading experiences like San Diego Zoo , the Kennedy Space Center , LEGOLAND and more enhance their guest journey with intuitive digital touchpoints . The company combines a branded mobile app for guests with a powerful operator console . This alleviates friction and helps attractions leverage data insights to personalise their experiences .
Think back to the last time you went to an attraction like a theme park or zoo . Did anything make the experience frustrating ? Maybe there were long queue times . Perhaps the park was difficult to navigate . These little bothers can really detract from a fun-filled day .
To create experiences that are bursting with memories , attractions need flexible solutions designed for the digital age . This is where Attractions . io lend a helping hand .
Their guest experience platform provides features to help attractions understand their guests ’ behaviour . By connecting data across the entire guest journey , attractions gain the insights they need to boost satisfaction and drive spending to other revenue channels , such as retail outlets .
Without this data , they ’ ll lack the context around how guests behave . This makes it difficult to manage resources . Or if there is data available , it comes from disparate sources that don ’ t paint a clear picture of a guest ’ s entire visit . These muddy insights make it difficult to :
• Cater effectively to guests ’ needs , so they can ’ t personalise experiences to increase revenue from second site spending .
• Accurately allocate budgets , as they can ’ t monitor high and low footfall areas .
• Segment guests and understand how behaviour changes according to their visit type or group size .
Many real-world experiences have noticed a lack of data insights as a reoccurring pain-point in their books . But , without the right knowhow , they can ’ t get their ideas to fix the problem off the ground .
Delivering Butlin ’ s re-imagined guest experience When it comes to family entertainment , Butlin ’ s is a household name in the UK . But , with the rapid rise of technology , the iconic holiday resort needed to innovate to stay relevant and competitive .
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