FOREWORD
Experience UK continues to champion the UK’ s world-leading creative and visitor-experience industries.
This report reflects our collective progress from April 2024 to March 2025, a year defined by renewed confidence across attractions, cultural destinations, immersive media, and experiential design.
Through trade shows, insight reports, networking, and advocacy, we translate opportunity into growth for our members while ensuring government and international stakeholders recognise the sector’ s economic and cultural value.
Our mission
To connect, promote, and empower the UK companies that create extraordinary experiences worldwide.