Executive highlights.
The 2024 / 25 financial year was transformative for Experience UK, marking record growth, renewed international activity, and strengthened financial stability.
Membership more than doubled(+ 101 %) as the association broadened its reach across creative disciplines in the UK’ s Experience Economy. Turnover increased to £ 281,804, producing a surplus of £ 1,976 and growing cash reserves to £ 38,642, an almost three-fold improvement on the previous year.
These achievements position Experience UK as the authoritative voice of the UK’ s Experience Economy and the platform through which British creativity engages global markets.
Highlights of the year include:
• Launch of InnovateX – The Experience Economy Forum, a new flagship event exploring innovation, design, and technology.
• Experience on Main Street Conference, London, attracting over 200 delegates shaping the future of towns and city centres.
• Largest-ever UK delegations to the Saudi Entertainment & Amusement Expo and IAAPA Europe( Amsterdam).
• Return to IAAPA Asia after a four-year pandemic hiatus.
• 101 % membership growth and expanded international partnerships.
• A refined member offer focusing on community, connectivity, and commercial opportunity.