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Vodafone Qatar Football experience
In New York , the team have worked on reimagining how a major sports store on 5th Avenue can physically engage and surprise its customers through gamification focused on the core retail offering , with in-person immersive arcade experiences in which they physically drive the outcome . In the Middle East , in Qatar , the team have explored how fitness and wearable tech can be amplified and brought alive in store using digital technology to power in store challenges .
In all examples , our core focus and interest is working with both digital and physical environments to create memorable outcomes which seek to delight and engage the audience .
Puma Arcade , Immersive Experience 5th Avenue , New York
Experience on Main Street Guide 2024 in partnership with https :// recursive . digital
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