Experience on Main Street Guide 2024 | Page 47

The Home of Carlsberg , designed by Event , gives visitors a taste of the unique history behind Denmark ’ s iconic beer .

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of Carlsberg ’ s founders , J . C . Jacobsen and his son Carl Jacobsen , before delving into the pioneering scientific research that paved the way for the Carlsberg we know today . Visitors learn about the brewing process and the science behind beer via sensory and hands on interactivity . The experience culminates with a refreshing drink of Carlsberg , giving visitors a moment to reflect on the history and legacy behind Denmark ’ s most iconic beer .
The brewery is set within the Carlsberg City District , a historical area in central
Copenhagen which was a closed industrial site until business operations were moved in 2008 . The Home of Carlsberg is the anchor at the heart of a vital regeneration project which is transforming the District into a new , thriving neighbourhood made up of residential buildings , dedicated office and retail spaces , sports and education facilities and cultural amenities . The attraction was named a must-see place to visit by Forbes in 2024 .

The Home of Carlsberg , designed by Event , gives visitors a taste of the unique history behind Denmark ’ s iconic beer .

The central LED Totem in the Boiler
House can be viewed from all sides on a newly installed elevated walkway that brings visitors from the Basement level up to the Ground floor in partnership with www . eventcomm . com
Experience on Main Street Guide 2024 47